DoubleTree SuitesDrury Plaza HotelHilton Buena Vista PalaceHilton Lake Buena VistaHoliday Inn & SuitesRenaissance OrlandoWyndham Garden
Your Brand VoiceGeneral Managers' Briefing
Prepared for the Hotel Plaza Association · General Managers
StayStepsAhead.
The smart way to stay “onsite.” Seven hotels, one story.
Official Walt Disney World Hotels — not owned or operated by DisneyPhotos: each hotel’s official website and disneyspringshotels.com · internal pitch use
Your Brand VoiceAct I · The guest
Your next guest
Meet the family.
Five people. One Walt Disney World vacation. Let’s follow them for a year.
1Mom, the trip planner2Dad, a teacher3Three kids, ready for the parks
Illustrative scenario
Official Walt Disney World Hotels — not owned or operated by DisneyPhoto: Vicki Yde / Pexels (stock, illustrative)
Your Brand VoiceAct I · The problem
How families see it today
They think they have two choices.
×
Choice one
Pay more for a Disney-owned resort
×
Choice two
Stay “offsite” and give up the perks
The third answer
The smart way to stay “onsite.”
Seven Official Walt Disney World Hotels, steps from Disney Springs.
Most families have never heard it said clearly.
Official Walt Disney World Hotels — not owned or operated by DisneyPhotos: hotels’ official sites and disneyspringshotels.com
Your Brand VoiceAct I · The problem
The family’s year, today
Where the money leaks.
01
The perks go unknown
Early park access and shuttles are rarely said clearly, so families never hear them.
02
The guest leaves at checkout
The Passport ends at the front desk. So does the relationship.
03
Spend nobody can count
Awareness dollars that never trace back to a room night or a package.
Official Walt Disney World Hotels — not owned or operated by DisneyBackground photo: Drury Plaza Hotel Orlando (druryhotels.com)
Your Brand VoiceAct II · The big idea
One idea for seven hotels
Stay Steps Ahead.
“Not offsite. Not a compromise.”
Walk to dining, shopping and entertainment. Wake up where the vacation is.
+
Location
Steps from the Springs.
Official Walt Disney World Hotel benefits, including early theme park access and hourly shuttles to the parks.*
+
Access
Ahead at the parks.
Brands guests trust, room for families, offers like Teachers, and WDW Vacation Packages in one place.
+
Value
A step up in value.
*Benefits subject to Walt Disney World terms and availability. Tap a photo for more.
Official Walt Disney World Hotels — not owned or operated by DisneyPhotos: Hilton Orlando Lake Buena Vista · Drury Plaza Hotel · Hilton Orlando Buena Vista Palace
Your Brand VoiceAct II · Fair by design
The Collection charter
Seven doors. One address. Zero favorites.
Equal tile on the hubA featured monthIts own results view
DoubleTree Suites
Equal tile on the hubA featured monthIts own results view
Drury Plaza
Equal tile on the hubA featured monthIts own results view
Hilton Buena Vista Palace
Equal tile on the hubA featured monthIts own results view
Hilton Lake Buena Vista
Equal tile on the hubA featured monthIts own results view
Holiday Inn & Suites
Equal tile on the hubA featured monthIts own results view
Renaissance Orlando
Equal tile on the hubA featured monthIts own results view
Wyndham Garden
Same size, same weight, order rotatesA professional shoot for every hotel, every yearYou see your numbers. Never a ranking.
disneyspringshotels.com
Official Walt Disney World Hotels — not owned or operated by DisneyPhotos: hotels’ official sites and disneyspringshotels.com · always alphabetical, always the same size
Your Brand VoiceAct III · How it works
DiscoverArriveAskCome backBook
Step 1 · Discover
Every ad leads to one place.
One website for the Collection. Every visit counted, by hotel.
Disney Springs socialSearchEmailPress & creatorsDisney co-opThe Passport
Disney Springs Resort Area HotelsPackages · Offers · Stories
Stay Steps Ahead.
Location · Access · Value
Choose your stay
Seven equal doors · order rotates
DoubleTree Suites
Drury Plaza
Buena Vista Palace
Hilton Lake Buena Vista
Holiday Inn & Suites
Renaissance
Wyndham Garden
WDW Vacation Packages, booked right hereSee packages →
Illustrative
Official Walt Disney World Hotels — not owned or operated by DisneyHero photo: Wyndham Garden Lake Buena Vista (disneyspringshotels.com)
Your Brand VoiceAct III · How it works
DiscoverArriveAskCome backBook
Step 2 · Arrive · Minute 4
The Passport comes alive.
Mom texts from the elevator, and the family joins your list.
Scan
Text
Call
Email
Each one coded to your hotel. Your staff do nothing new.
Today’s Passport
Disney Springs Resort Area Hotels
STEPS
Welcome! Here’s your Disney Springs guide and today’s offer. 🎉
Disney Springs dining guide →
Want trip tips by text? Reply YES.
YES! Add my email too 🙂
Illustrative
Official Walt Disney World Hotels — not owned or operated by DisneyPhoto: Renaissance Orlando Resort & Spa (renaissanceorlandoresort.com) · Passport: disneyspringshotels.com
Your Brand VoiceAct III · How it works
DiscoverArriveAskCome backBook
Step 3 · Ask · Day 2
Answers, instantly.
The Steps Ahead Concierge answers guests by text and on the website.
Recommends all seven hotels equallyUses only HPA-approved informationHands off to a person when unsure
Steps Ahead Concierge
When is the next shuttle to the parks? And how does early park access work?
Shuttles to the Disney theme parks run hourly.* Early theme park access is one of your Official Walt Disney World Hotel benefits.
Want a plan for tomorrow morning?
Yes please!
InstantReal-time answers on the website and by text
LoggedEvery conversation logged and reported
Illustrative · *subject to WDW terms
Official Walt Disney World Hotels — not owned or operated by DisneyBackground photo: Hilton Orlando Lake Buena Vista (disneyspringshotels.com)
Your Brand VoiceAct III · How it works
DiscoverArriveAskCome backBook
Steps 4–5 · After checkout
Most marketing stops at checkout. We keep going.
March
They stay with you.
They join the list from the Passport.
June
Collection newsletterSummer stories, all seven hotels
A newsletter arrives.
A sponsor offer and every hotel, equally.
September
Text · Teachers offerTeachers Stay Steps Ahead. Book your spring trip.
Dad gets the Teachers offer.
Sent to the right guest at the right time.
October
Booked
They book next spring.
A WDW Vacation Package, booked on the hub.
~50,000
guest emails the Association already has. Our list starts here on day one.
One trip, fully attributed.Illustrative
Official Walt Disney World Hotels — not owned or operated by DisneyPhotos: Holiday Inn Orlando · Hilton Orlando Buena Vista Palace · Holiday Inn Orlando · DoubleTree Suites
Your Brand VoiceAct IV · What it means for you
The same kit for all seven
What your hotel gets.
Your own page and an equal tile
+
Your hotel’s page on disneyspringshotels.com, plus an equal tile and offer spot. Order rotates.
Your hotel’s ad set, on Collection channels
+
Inside one Collection campaign, published only through the Disney Springs channels, your hotel’s ads land on your page.
Your featured month and pro photo shoot
+
One professionally shot feature month per hotel per year. The shoot feeds the website, Disney Springs social, email and ads.
Your own marketing toolkit
+
Send your own newsletters and text offers, track your calls, and build offer pages, all in locked Collection templates.
Your private results view
+
Your hotel’s numbers live, next to the Collection totals. Never another hotel’s numbers, never a ranking.
Guests tagged to your hotel
+
Guests who join at your hotel are tagged to you and to the shared list. The list belongs to HPA, for all seven.
Tap a card to see more
Your team’s lift
Almost nothing new.
No hotel systems to connect: we never touch your reservation data
The Passport stays with its producer
We come to you for shoots and check-ins. Replies within one business day.
Official Walt Disney World Hotels — not owned or operated by DisneyPhoto: DoubleTree Suites by Hilton Orlando (disneyspringshotels.com)
Your Brand VoiceAct IV · Smart digital beats big spend
Why digital, done smart, wins
Creative fades. A guest list compounds.
Illustrative concept · not a forecast
Paid bursts: gone when spend stopsOwned list: grows with every stay
The traditional way
Steps Ahead
Buy awareness and hope
Every channel lands on one website
Pretty creative, measured later
Measured from first scan to booking
Guests gone after checkout
A guest list HPA owns, growing yearly
Fees hard to compare
One clear monthly number, every fee shown
More revenue.Less money.Every dollar traced.
Official Walt Disney World Hotels — not owned or operated by DisneyConcept chart is illustrative only and makes no forecast
Your Brand VoiceAct IV · Every dollar visible
One monthly number. Full disclosure.
Every dollar visible.
$11,950/month
Recurring total · $143,400 a year
$11,000 retainer, PR included+$950 platform
12%
Media fee · separate
On managed media only, fully disclosed. Media billed at actual cost.
$0
Setup fee
No setup fee for transition and build. Production at cost, no markup.
HPA owns itThe guest list, the data and the accounts. Full export within 30 days, no fee.
Example at $250K media$143.4K recurring + $30K media fee = $173.4K to YBV. Media itself extra.
OptionalA success fee tied to rooms and packages. We win when you win.
Official Walt Disney World Hotels — not owned or operated by DisneyPhoto: Wyndham Garden (wyndhamhotels.com) · pricing per YBV, Nov 2026
Your Brand VoiceAct IV · What it means for you
Measured the way you score us
Your numbers. Your view.
FirstRooms and packages come first.
✓You see your hotel, live✓You see the Collection totals✕Never another hotel’s numbers
Your hotel · this month
Actual vs. goal
Vacation packages booked for your stays62 of 75 goal
83%
Clicks to your booking site1,140 of 1,300 goal
88%
Visits to your hotel’s pages4,820 of 5,500 goal
88%
Passport scans, texts, calls and emails410 of 500 goal
82%
New guests who joined your list236 of 300 goal
79%
Concierge contacts sent to you54 of 60 goal
90%
Ad cost per package booked$38 vs. a $45 goal
✓
Collection totals, visible to every hotel: 31,400 visits · 410 packages · 1,710 new guests on the list
Illustrative · sample figures, not HPA results
Official Walt Disney World Hotels — not owned or operated by DisneySample figures from the YBV proposal dashboard example (p. 14), shown as illustration only
Your Brand VoiceAct V · Proof
Capture, nurture, convert
We’ve done this before.
20,307
golfers sent to online booking in 30 days
Walt Disney World Golf
824 / 100
rounds sold vs. goal, $20,768 in seven days
Marriott Golf Orlando
$158K
direct season-ticket sales from a 14-day campaign
Detroit Pistons
14 of 15
months with every KPI category improved, bookings and revenue included
Renaissance Orlando · HPA member
BB
Bryan BrucePresident & Founder
JM
Josh MoserCTO · strategy & data science
MM
Marc MiceliRuns the program day to day
AF
Adrianna FabregaContent & social
Central Florida. In your lobbies, not on a conference line.
Renaissance results cited as proof of capability, not preference. Association work follows the Collection Charter.
Official Walt Disney World Hotels — not owned or operated by DisneyResults from the YBV proposal, p. 16
Your Brand VoiceAct V · The first 90 days
From award to results
Protect first. Then build.
1
Nov 20 – Dec 31
Protect
Nothing that works today breaks on January 1.
2
January
Run & audit
Sponsors, campaigns and the website are verified and running.
3
February
Build
Hotel toolkits, Passport digital layer, Concierge and your results view go live by Day 60.
4
March
Grow
Targets agreed, package results reconciled, first quarterly review.
Jan 1 · everything runsDay 60 · connectedDay 90 · targets, proof, a plan
Official Walt Disney World Hotels — not owned or operated by DisneyPhoto: Wyndham Garden Lake Buena Vista (wyndhamhotels.com) · plan from YBV proposal p. 19
Your Brand VoiceThank you
Seven hotels.One address.Steps ahead.
Next spring, the family is back at one of your hotels, and you’ll know exactly how they got there.
A big ideaStay Steps Ahead, one story for all seven
A connected systemPassport to guest list to booking, every step measured
A partner next doorA Central Florida team, accountable to all seven
Bryan Bruce · President & Founder, Your Brand Voice (407) 203-6767 · bryan@yourbrandvoice.com · yourbrandvoice.com
Official Walt Disney World Hotels — not owned or operated by DisneyPhoto: Vicki Yde / Pexels (stock, illustrative)
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